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SEO for Care Home Businesses
With so many more elderly folk needing care due to our ageing population, an increasing number of people are actively using search engines, such as Google, to locate information about care home businesses. These people are often the middle-aged children of parents who can no longer support or look after themselves. It is therefore essential that every care home ensures that it has a strong web presence, and through search engine optimisation (known as SEO for short), can be found by the people who are most likely to be in need of the services offered.
When looking for a search engine optimiser, Stockport (South Manchester) based Photon Flux is a good example of a web design and SEO company all under the same roof. Always look for a company that can provide optimisation for any kind of website no matter where in the UK it is or what services the business offers.
Web Marketing and the Internet
Care homes across the UK are using internet marketing to provide information about their services via their company website. However, it should be noted that many are relying on the newer, less targeted methods of getting visitors to their sites. These methods include Facebook groups and pages, Instagram, and a host of other lesser-known platforms.
But by far the most attractive proposition for any marketing efforts is SEO. This is because the people who finally “land” on your company website actually searched for the services and are therefore known as “hot leads”. They are far more likely to be serious about their visit than someone who stumbled on a badly targeted and badly placed facebook advert and clicked the link out of mere curiosity.
You can imagine yourself keying a search term into Google – you know from experience that you can spend a long time checking out the results until you locate the exact information you require. Your effort in searching is a measure of how serious and in need you are of the service you seek.
This applies to the demand for care homes as much (if not more) than it does for any other product or service you can think of.
Getting Care Home Clients through SEO
SEO is therefore the actual act of making changes to your website so that it will show up in the list when a searcher enters a specific keyphrase.
These changes cannot be made by any individual or website owner who has not studied the search algorithms in place on the major engines. Changes to the copy or headings on a page, or other elements such as images and buttons, can dramatically affect the position a site will be listed at within the search engine results page following a query – and make no mistake, the change in position is not always what is wanted!
Paying the Right Price for SEO
SEO takes time, but you should still ensure you’re paying the right price is important, but difficult to achieve. For competitive terms, it can take months to gain rank (meaning show up higher in the listings) as many websites are competing for the same number 1 spot. The higher the number of websites there are who are competing for a search term, the more difficult it is to raise the position of your own. Some of the factors involved in the process of performing SEO involve high costs to the company actually doing the work. These costs include subscriptions to highly technical software packages to keep track of progress and also analyse the competitive level of the space/market the work takes place in. In addition to this, citations and other “off-site” optimisation tasks can also be expensive – and these costs are considered before the actual charge from the web design agency or SEO agency are factored in.
You should also note that as well as trying not to expect results immediately, overall outcomes may not be as successful as you hoped despite the positions gained. Further work may be required to optimise the conversion rate, a measure of how many visitors actually turn into paying customers. Again, this process can take time, and involve testing and changing until the final conversion rate is optimal.
If you need any SEO, system programming, or other website design related work – be sure to visit the link above.
Dependence on medicines seems harmless at first. Eventually, it becomes an addiction. Many people even ended up dying due to drug overdose. You can’t allow it to happen to you. Even when you’re taking legally sold drugs, things could still go wrong. These tips are useful in fighting dependence on medicines.
Follow prescriptions faithfully
When your doctor prescribed medicines to help you fight aching body parts, you should take them as instructed. If it’s only three times a day, you have to stick with it. Once you realize that nothing wrong happens even if you went beyond the suggestions, you would do it again. Eventually, it becomes an addiction, and you couldn’t shake it off anymore.
Stop taking medicines when your doctor tells you
The problem when you have a prescription is that you can access the drug at any time. Even when you no longer need it, you can still keep taking it. You should stay disciplined. Once your doctor tells you to stop, you should follow the advice. You already recovered, and there’s no need to have more.
If you are yet to recover, see your doctor for another round of check-ups. You could get another prescription depending on the result of your conversation. If you need to buy more, you can do it online. Even if it is a simple fungal nail infection from which you’re suffering, you can buy fungal nail tablets online from Anytime Doctor if you need them.
Be more tolerant of pain
Drug dependence happens when you keep making excuses. For instance, if you feel like your back is aching again, you will go to the drug cabinet and take a pain relief medication. You will do it again when you feel the slightest pain. Eventually, you will take drugs even when the pain is no longer physical. You just want to get numb from whatever pain you’re going through.
Empty your medicine cabinet
It’s easy to get overdoses with drugs when you have access to them. You can head to your medicine cabinet and take one, or more. The best way to deal with it is by emptying your cabinet. If there are other medicines you need to take, you can ask your partner to keep them for you. Access is still there, but not as easy as you would want.
Seek help if you can’t stop yourself
If you already reached a point when you can no longer control yourself, you should ask for help. You need someone to help you navigate this difficult phase in your life. Sometimes, having someone to share your problems with is good enough. If you feel pain, a conversation will help take it away.
There’s no shame in seeking help from a mental health expert. While there’s still hope you have an act. Some people who are under mental and emotional stress don’t only die from a drug overdose. Others intentionally take their lives away. You can’t be one of them.
Try your best to recover and not rely on drugs forever. Tell your loved ones about what you’re going through, and survive the challenges together.
Energy efficiency is important in any setting, whether it be domestic or commercial, and care homes are no different. Managers and owners should conduct an energy audit to understand how much gas and electricity their care home is consuming on a monthly basis. Annual figures will also need to be calculated as usage can increase greatly in the winter months.
The importance of keeping business electricity bills low
Most care home residents will be much older and are more prone to feeling cold and becoming ill, this is why the temperature on the thermostat will need to be raised higher in comparison to another commercial setting. Furthermore, care homes are different to most businesses in that they operate 24-7 facilities, meaning gas and electricity usage will constantly be high. For this reason, it’s even more important to get a cheap business energy quote. Utility Saving Expert allows you to compare leading commercial energy suppliers to find the most competitive rates. It’s quick and easy to get a free no obligation quote within minutes.
Did you know that there are more people in the UK aged 60+ than there are people under the age of 18? This has meant that care homes have seen an ever-increasing demand, and this isn’t likely to change any time soon. Managers face additional pressure to ensure the elderly population’s needs are taken care of, with health, safety and wellbeing at the forefront of high-quality care. This becomes more difficult to provide as business costs rise and new smart solutions need to be found to address the challenges of tomorrow.
It is estimated that the UK healthcare sector spends more than £500 million each year on energy alone, this is only set to increase as people in the UK live longer and need to be taken care of. Regrettably, a large proportion of consumed power is wasted each month due to inefficiency.
Increase energy efficiency in Care Homes
For this reason, care homes, like other businesses, need to consider implementing changes to increase their overall efficiency. Not only will this cut down on the running costs, but it will also have a positive impact on the environment as we push towards reducing carbon emissions.
Logically, it makes sense that a heating system is accountable for around 70% of a care home’s energy consumption. Large boilers will need to be assessed regularly to see if they’re operating to their maximum theoretical efficiency. Although costly, old boilers should be replaced with modern models, and the savings made can offset the investment cost. Low-H2O radiators are another option, these require less water to generate the same level of heat. Even reducing the room temperature by one degree can significantly lower your energy bills.
Another area to consider is insulation. Insulation can be improved in roofs, walls and other cavities to increase heat retention, ensuring that energy isn’t being wasted. Although health care workers may sometimes feel warm when working, opening windows is fine, but forgetting to shut them isn’t advisable, especially during the night time.
Hygiene will be of paramount importance to deliver a high quality of care. Maintaining the actual care home and all the facilities inside will need to be done regularly. This includes simple things like water taps. Water heating accounts for just over 10% of a care home’s energy usage. If taps are dripping because they haven’t been tightened up by a plumber or on-site maintenance staff, thousands of litres of water could be wasted each year. This will be on top of any residents accidentally leaving taps open.
Motion sensors that automatically dim or turn off the lights when they are not in use can cut down on electricity usage. For example, these smart sensors will know when there is no one in a room and automatically turn the lights off. For communal areas and hallways, lights can be set to automatically dim after a certain period of time. Not only is softer lighting easier on the eyes, but it will also help you save money.
Switching to LED light bulbs can dramatically reduce your care home’s electricity bill, as these use significantly less power and last much longer, meaning they won’t need to be replaced as often. When you consider that there may be hundreds of inefficient bulbs that can be replaced with LED alternatives, you will save a large amount each year.
As the unit price of gas and electricity rises year on year, improving a care home’s overall energy efficiency becomes more important. Renewable energy solutions will hopefully improve things in a much-needed way in the years to come, but waiting by idly for these innovative developments to take shape should be avoided.
In conclusion, care homes use a lot of power and these smart tips can help owners and managers reduce their commercial gas and electricity costs.
There are many residential care homes which can provide you with long and short term plans which is one of the best ways to get yourself the right settings. These residential care facilities include accommodation, food and professional nursing care. There are also various other types of care homes. Here are some of the homes that can provide you with home services.
Respite care is holiday care which can allow you to have the right break when you are looking for the right daycare facilities, which are usually looked after the family member or a professional home carer. These people provide residential home care services when your family member requires the right attention.
Convalescent Care is designed to help people recover from any serious injuries. They provide rehabilitation services which go after people who require serious care but for a short period of time.
Dementia Care is one home which is made to make sure that people can adapt to offer the highest level of care, which allows people to live with the people of dementia. This house makes them feel comfortable and allows you to see the right place through non-reflective glass, carpets and colour coding, specialist bathrooms which are considered to be memory zones. There are also people who are specialists in dementia care and can provide you with the right treatment.
Disability care is a facility which can care for the physically disabled and for the people who are terminally ill. They provide services which will allow you to have the right treatment trying to improve their quality of life. They also make sure that any serious conditions are caught early on to improve it sooner rather than later. There are many reported cases where people have come out of illness with the treatment and the services that disability care offers.
Palliative care is a facility which is a home for people who are suffering from incurable diseases or illness; Palliative illness aims to control the pain and relieve symptoms which will allow them to remain dignified and offer their respect to the residents. Palliative care is for people who require support in their last days. They are taught ways to make their life valuable at these last stages of their life.
These homes allow the individual to meet people who are alike and try to stay stronger in the face of death or injury. It is important that one takes the right consultation from the doctor before you can actually go for these services. This will allow for the right help when the family is not able to handle a certain illness.
Council votes to close Swanage care home
Date created: 04/03/2010
Dorset County Council has voted to close a care home in Dorset despite protests by relatives and local residents… read more
Protest over plans to close County Durham care homes
Date created: 04/03/2010
Opponents of plans to close seven County Durham care homes mounted a demonstration outside council offices… read more
Workers protest over Neath Port Talbot care homes plan
Date created: 25/02/2010
More than 200 care workers have marched in protest about a council’s plans to close seven care homes and replace them with three new buildings… read more
Home care is back on the agenda in Hampshire
Date created: 25/02/2010
IT was one of the biggest protest campaigns ever mounted in Hampshire. Health bosses sparked outrage by devising plans to axe beds at the New Forest’s community hospitals and treat elderly patients at home… read more
Care of the elderly takes centre stage for the election
Date created: 18/02/2010
It is one of the most painful dilemmas for any family. This week, the private deliberations of millions of households burst into public view as a looming crisis in care of the elderly – and crucially, how to pay for it – became the stuff of political high drama… read more
Northern Ireland nursing homes being investigated
Date created: 18/02/2010
An investigation into nursing homes in Northern Ireland has been launched by the Human Rights Commission… read more
Swanage care home closure sparks protest
Date created: 11/02/2010
Residents of a care home in Dorset have been told it will close in two months due to rising rent costs. The Care South charity, which runs the James Day Care Home in Swanage, said it will help to re-house the 22 residents… read more
1800s care home to open to women
Date created: 07/02/2010
A 150-year-old home which cares for men with drink-related mental health problems is to open its doors to women… read more
Council agrees care home closures
Date created: 07/02/2010
Council-run care homes across Redcar and Cleveland are to close and are likely to be replaced with specialist centres for people with dementia.